The Design That Started It All...
It started with one simple idea — and a Saturday at the range.
When my other half brought home his first rifle, a Smith & Wesson M&P 15-22, he wanted a shirt to match — something that said “Pew. Pew. Pew.” with his rifle printed across the chest.
So I fired up Illustrator, took a pic of the rifle, image-traced it, and cut the design on my Cricut using heat transfer vinyl. That night, on a basic grey tee and the kitchen counter, the very first Branded Truth Co. design was born.
He wore that shirt everywhere — and before long, people started asking where they could get one. The requests kept coming, and what started as a fun one-off design turned into a spark that built a brand.
Today, The Branded Truth Co. has grown into a small-batch apparel and lifestyle brand rooted in faith, freedom, and American grit. Every design is created in-house and printed on premium, Made in the USA Bella+Canvas or District apparel — because what we wear should reflect what we stand for.
From the very beginning, our mission has been simple: Keep American patriotism alive — one design at a time.
— Heather Grey
